About

For over twelve years I’ve had the pleasure of collaborating with over a hundred brands in India, on identity design, user experience, publication and packaging design projects. I began my career at Ray & Keshavan | The Brand Union, working with Sujata Keshavan and a team of exceptionally talented designers on some of the countries biggest brands. For the past ten years, I’ve worked as an independent consultant with a focus on education, enterprise, lifestyle brands and real estate in India, Australia, UK, USA and Dubai.

I graduated from the National Institute of Design (NID) Ahmedabad in 2011, and spent a semester on scholarship at the Royal Melbourne Institute of Design (RMIT) in Melbourne, Australia.

I’m a designer, wanderer, a parent to two cats, a certified yoga instructor (RYT 200) a trained diver (SSI Advanced) an occasional marathon runner, a reader and hoarder of exquisitely designed books, and a compulsive organiser and list maker.

SERVICES

Whether you’re setting up a new business or looking to refresh or expand yours, there’s plenty I can do for you.

• Design audit (a detailed audit of the visual design you have in place, identifying areas of improvement and intervention)

• Articulating your vision and mission (for a new brand, looking for assistance)

• Naming your brand

• Building a brand personality and tone

• Identity (logo) design

• Building and expanding a brand visual language

• User experience and user interface design for websites and apps

• Designing brand collateral

• Packaging design

• Publication design (books, brochures, magazines)

  Along with the design services listed above, I oversee projects from end to end, managing the project entirely. For publication or packaging design projects, I also make recommendations for materials and processes and oversee print production on request.

SELECTED CLIENTS (BY INDUSTRY)

Real Estate

Total Environment
PVP Enterprises
Iconica
Ratnaakar
Bheim Enterprises

Tech

Asymptotic
Hardcat Pvt. Ltd
Nilenso
Relationship Audits